*Self-service* solutions
Help drive discovery and sales
with sponsored ads and Stores.
Solutions to help you find, attract, and engage shoppers
Amazon is a destination for consumers looking to find and discover products. Sponsored ads and Stores can help showcase your product when shoppers are ready to make a purchase.
The ads are cost-per-click (CPC) self-service solutions that help you deliver the right message at the right time and place, so you can grow your reach, build your brand, and help drive sales around the world.
Stores is free and helps you create a branded destination within Amazon.
Note that products and features may not be available in all marketplaces. Check your eligibility before advertising.
Sponsored Products
Promote individual products in search results and on product detail pages to increase traffic and sales on Amazon. Launch your first ad in minutes, and pay only when it’s clicked.
Getting started:
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Choose the products you want to advertise
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Set your budget. Just $10 a day can help you drive more sales
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Select automatic targeting, where Amazon does the work of selecting keywords that match relevant shoppers to your products. Enter one bid and you’re done
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If you know the keywords you’d like to target, use manual targeting. Otherwise opt for automatic
Launch Sponsored Products campaigns
When you want to showcase a new product, you put it where consumers can easily see it. Sponsored Products is like being in the front of the store.
William Land, Founder, Empire Case
Sponsored Brands
These ads appear in search results to help you boost brand awareness and engagement. Showcase a collection of your products, along with your logo and a customized headline.
Getting started:
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Choose at least 3 products you want to advertise.
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Add your logo and headline
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Decide which keywords to target and how much you want to bid for clicks
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Choose where you want to drive traffic. You can link your ad to your Store which requires the Amazon Brand Registry, or you can create a product listing page featuring a selection of your products
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Submit your ad for review. It will be reviewed within 72 hours, and, once approved, will go live immediately
Launch Sponsored Brands campaigns
The way that I approach Sponsored Brands is I like to use those campaigns for my branded search terms.
Samantha, Advertiser
Sponsored Display
Reach the right audience for your business both on and off Amazon with simple, easy-to-use display campaigns you can create in minutes. These ads don’t require a large budget or the ability to design your own creatives.
Getting started:
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Select your targeting strategy according to your goals. You can choose between product and audience
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Set your bid and daily budget. There is no minimum ad investment required
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Choose the products you’d like to promote
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Your ad is automatically created and will appear on or off Amazon, depending on the targeting strategy
Launch Sponsored Display campaigns
The Sponsored Display beta campaign gave us millions of impressions at an insanely small cost. We received twice the amount of impressions as compared to a similar campaign that spends over 10x the budget.
Steven Thuyen, Ecommerce & Marketing Manager, Zyllion
Stores
Promote your brand and products with your own multi-page Store on Amazon. Stores are free to use, easy to create, and available to all sellers.
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Create pages for your products and categories using pre-designed templates or drag-and-drop tiles
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Add videos, text, and images to tell your brand story and show your products in action
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Submit your Store for review. It will be reviewed within 72 hours, and, once approved, will go live immediately
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Drive shoppers to your Store from your Sponsored Brands ads and from media off Amazon
Create a Store
When we're building out a Store page, we want to have clear, concise headings. We want bright, amazing images, and video if we've got it. And then, how we're getting traffic there—definitely through Sponsored Brands.
Adam, Advertiser, TheGroupDeal
