Advertise the right products for your brand
Choose products that can help you meet your goals, grouping similar products together. Make sure that you take into account product pricing and availability when deciding what to advertise. Here’s a helpful tip: If your products aren’t winning the Featured Offer or are out of stock, your ad will not display.
Make sure that they’re winning the Featured Offer at the highest rate – ideally 90% or higher. If you are a seller, you can check you’re Featured Offer win rate under the ‘Reports’ tab in Seller Central. Click on ‘Business reports’, and under the section labelled ‘By ASIN’, click on ‘Detail page sales and traffic by child item’. Here, you can sort by ‘Featured Offer percentage’ to find your best-performing ASINs.
It’s best to look for a high Featured Offer percentage paired with a high number of sessions to the product detail page. These are your most frequently viewed ASINs.